Is Social Media Diminished The Power Of Branding?

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But…

Branding: Perception And One Word

“one word” Give a word that expresses the core of the brand. And that word is what you stand for in the market. Don’t forget to apply that to everything you do in the business. For example, your business cards, brochures, company website, etc. People should feel the “word” you are expressing through all the…

Inspiring – Start With Why

Let’s listen to what Simon Sinek said at the following Ted Talk video. This is worth every minute of your time to look at it.   So, here is the Golden Circle: What: every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How: some organizations…