Is Social Media Diminished The Power Of Branding?

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But…

Continued Crisis at Chipotle

We’ve talked about some problems that Chipotle is facing at my previous blog, but it seems like the crisis of Chipotle is not over yet. ‘Wage theft’ lawsuit

Chipotle Time!

Hi, guys! Perhaps, Chipotle (CMG) is a familiar restaurant name to you and may be patronized by you couple times.  But they are facing some problems lately. As you may know, Chipotle Mexican Grill(Chipotle) is an American chain of fast-food restaurants in the US, UK, Canada, Germany, and France, and the company is specializing in…