Branding: Perception And One Word

“one word” Give a word that expresses the core of the brand. And that word is what you stand for in the market. Don’t forget to apply that to everything you do in the business. For example, your business cards, brochures, company website, etc. People should feel the “word” you are expressing through all the…

Inspiring – Start With Why

Let’s listen to what Simon Sinek said at the following Ted Talk video. This is worth every minute of your time to look at it.   So, here is the Golden Circle: What: every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How: some organizations…

Drinkable Advertising

This ad is fun to watch and it also matches the brand itself. Here is what I found on Coca Cola’s website for their mission statement, To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference. And those points are matching this fun and engaging ad. It…

7 Rules Of Brand Management

Remember your roots  Strong brands come from people, places and times, and they remember it whether they are luxury brands or not. Brands too often forget about or ignore their origins, and marketers in the English-speaking world are the guiltiest of it. For example, when Starbucks lost its way, the real problem was that it…

A Brand Makes You Smile Immediately

Can a brand makes you smile immediately? Well.. Check this out. I smiled the entire time when I was watching the video. And a brand image is really important that affects customer satisfaction.

Cash is King

One of my instructors at UCLA Extension taught us that “Cash is King”. And he simply put it as his axiom for life. The way he interprets it has nothing to do with the securities market but a way of thinking and an ability to change yourself. He gave me a strong impression when he…